The sankirtana devotees are like firemen and firewomen. They are walking in the middle of the material world which is a big forest fire and they are rescuing those who are being burnt by the fire of illusion.

Book distribution is the life and soul of this Krishna Consciousness movement.

Begging for Krishna forces you to become humble.

The best way to show mercy is to preach Krishna Consciousness and the best way to preach Krishna Consciousness is to distribute these books.

The devotees who engage in this sankirtana activity are definitely experiencing some difficulties, problems, but we should not worry about these problems. We have to understand this is simply burden of love, if we carry this burden with love we will be able to understand Krishna and his devotees a lot better.

This sankirtan is a very purifying activity. It purifies even a devotee because it forces the devotee to dump out his arrogance and pride and adopt a very humble posture, and humility is always an asset in spiritual life.

Everyone from top to bottom should take part in this sankirtana process, this is the highest priority. We should all take part. If one is a grhastha, if there are children then organize a nursery, so one mother can take care of all the children and the other mothers can go out.

We must meditate on how we can distribute books for the sake of bringing happiness to others.

When devotees are out on sankirtan, the way to resist material desire, to resist material temptations, is to always remember Krishna by the process of visnu smaranam. We emphasize this point again and again as this point is very important and important point needs constant repetition.

Please determine and go on distributing Prabhupada’s books. These books are the only hope for the suffering humanity. Prabhupada told us that these books will be read for the next 10,000 years. All problems of the world can be solved if we take shelter of the messages in these books.